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The water transfer printing technology has sparked a revolution in the lighting industry!

2025-03-20


What is water transfer printing? The disruptor of traditional techniques has arrived.

In simple terms, water transfer printing is like giving metal parts a "tattoo". By laying a special transfer film on the water surface and using water pressure to precisely attach the pattern to the metal surface of the lamp, the entire process only takes 5 minutes. Compared with traditional spray painting and electroplating, this technique has three revolutionary breakthroughs:

. Lifelike effects: From marble to wood grain, over 20 natural material effects can be switched at will.

. Cost halved: Strong Lighting's actual tests show that the processing cost per piece is 53% lower than manual spray painting.

. Environmental upgrade: Water-based coatings replace traditional chemical solvents, reducing formaldehyde emissions by 80%. 


Strong Lighting's Water transfer printing is like giving lighting hardware a "skin" - laying a film printed with natural textures on the water surface and using precise water pressure control to make patterns like marble and wood "grow" on the metal surface. "Last year, for the European customers, we made a series of light luxury chandeliers using ironwork and water transfer printing to imitate natural marble, which was 65% cheaper than real marble lighting fixtures," said the R&D director of Strong Lighting. "Last year, the water transfer printing light luxury wall lamp series we launched had a return rate 12% lower than that of electroplated products," he added. "Because consumers can't tell whether it's artificial texture or natural stone at all."

Why now? Three major trends drive industry transformation.



1. Anxiety over natural materials resolved: Natural stone lamps often cost over ten thousand yuan and have risks of color differences and cracking, while water transfer printing products are only a quarter of that price.

2. Aesthetic awakening of the younger generation: Young people want both Nordic minimalism and industrial retro styles, and traditional single colors can no longer meet their demands.

3. Prominent price advantage: Undoubtedly, water transfer printing has solved the problem of high costs of natural materials, becoming an "aesthetic art" that ordinary consumers can afford. .

Must-read for Purchasers: A Guide to Selecting Water Transfer Printing Lamps

. Confirm the Craftsmanship Grade:

- Basic Grade: Pattern clarity ≥ 90%, suitable for lamps hung at heights over 3 meters

- Advanced Grade (e.g., Strong Lighting standard): With a nano-level transparent protective layer, scratch resistance > 200 times

- Flagship Grade: Supports three-dimensional embossing effect, with a touch feeling indistinguishable from real materials


. Avoid Common Pitfalls:

- Ask the supplier to provide a 48-hour salt spray test report (high-quality products should reach grade 9 or above)

- Use a UV lamp to shine on the spot; qualified products should not show obvious pattern distortion

- Prioritize suppliers like Strong Lighting that offer a "texture database", with over 300+ copyrighted patterns available for direct selection


After a year of trials and observing sales data last year, Strong Lighting water transfer printing lighting products for 2024 have received excellent feedback from the market! Therefore, in 2025, we will attempt more diverse water transfer printing styles!



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